15% off all cookies

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional bakes and cakes to celebrate every joyous occasion. 

This eponymous new concept is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker and confectioner himself for over 30 years. It is named after the well-loved Seng Choong Confectionery, which was established in 1965 and run by Daniel’s parents until its closure in 1996.

Old Seng Choong pays homage to his father and the confectionery that sparked his culinary ambitions. The brand focuses on traditional festive treats to accompany every momentous occasion and celebration in life.

Valid from 1 Nov 2019 - 31 Dec 2020

Promotion Details

15% off all cookies

Contact Information

Flagship stores:

  • Clarke Quay Central | Tel: 6224 0915
    6 Eu Tong Sen Street, #01-48 Singapore 059817
  • The Shoppes at Marina Bay Sands | Tel: 6688 7341 opening soon!
    2 Bayfront Avenue #01-72 Singapore 018972

Tel: 6224 0915 (11:30am - 9:30pm)

Website: https://www.oldsengchoong.com/

Terms & Conditions

  • Please present valid SAFRA card in person upon purchasing of product(s).
  • Strictly no extension of expiry date.
  • Only valid for purchases made at official Old Seng Choong outlet at Clarke Quay Central (#01-48) or The Shoppes at Marina Bay Sands (#01-72).
  • Not applicable to add-ons.Not valid with other promotions, privileges, discount cards and promotional vouchers, whichever is applicable.
  • Merchant reserves the right to amend / append / withdraw terms and conditions without prior notice.
  • SAFRA is not an agent of the merchant. Any dispute regarding the quality or service standard must be resolved directly with the respective merchants. SAFRA will not assume any liability or responsibility for the acts of the merchants or any defects in products or services offered in the promotion.
contact-iconPromo Dates
Promo Valid From
01 Nov 2019 to 31 Dec 2020