Adopt a Wish. Share the Joy.
Every wish tells a story. Every gift makes a difference.
This year-end, make the season a little brighter for a child or youth through Let’s Gift For A Reason 2026.
Since its establishment in 2016, the campaign has brought the spirit of giving to those in need during the year-end festive season. This year, you too can make a difference by granting the wish of a child or youth beneficiary.
Make giving even more meaningful by sharing the experience as a family. Adopt a wish together and inspire your child to discover the joy of giving through action.
Browse our beneficiaries' wishes on the Let's Gift For A Reason Online Wish Adoption Portal and select a wish that you would like to fulfil.
Enter your name, email address, phone number and membership status, and confirm your adoption through the portal.
Purchase the item as per the selected wish.
Bring your gift to the Customer Service Counter of the designated SAFRA club by 27 Nov. After dropping it off, confirm on the online portal that the gift has been dropped off. From there, your gift will make its way to the beneficiary!
Spread the word with your family and friends, and inspire more people to join in and make more wishes come true!
Share your family’s story of giving and inspire others to do good!
Tell us about your family’s experience coming together to purchase a gift for a beneficiary, or share how your family has contributed to a charitable cause. Your story could inspire other families to embrace kindness and generosity together.
🎁 Stand to win!
Three selected entries will each receive a goodie bag worth $50, comprising SAFRA Rewards Vouchers and Families for Life collaterals.
📅 Submission Period: 13 November - 6 December 2026
🏆 Winners will be notified by: 30 December 2026
For the contest T&Cs, please click here.
